| THE MEDIA BUSINESS: Advertising; Agency Grabs Agency: This Book Tells the Tale - New York Times Saturday, February 9, 2008 THE MEDIA BUSINESS: Advertising; Agency Grabs Agency: This Book Tells the Tale By PHILIP H. DOUGHERTY Published: July 7, 1988 LEAD: Recent fans of the ad game and old participants as well will find interesting reading in ''Emperors of Adland, '' a new book by Nancy Millman, advertising columnist for The Chicago Sun-Times. It is a readable guide to, and background study of, the merger mania that has infected the industry worldwide. Recent fans of the ad game and old participants as well will find interesting reading in ''Emperors of Adland, '' a new book by Nancy Millman, advertising columnist for The Chicago Sun-Times. It is a readable guide to, and background study of, the merger mania that has infected the industry worldwide. Ms. Millman tells her story by focusing on the leading players in the game but not forgetting Marion Harper, who pioneered it all with the establishment of the Interpublic Group of Companies in the early 1960's. MOST POPULAR Also in Business: Inside NYTimes.com
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